marketing

Using Hashtags on Instagram is Must for Business

Instagram is one of the fastest growing social platforms, but do you know how to use it?

While many like to use it as it’s less crowded than Facebook to share photos with friends, if you plan to use it for business then you have to know how to use it correctly.

Using hashtags on instagram is a must.
Using hashtags on instagram is a must.

Instagram is a mobile app for sharing photos around common themes. You use hashtags aka the number or pound sign (#) to tag your images so others can find them.

If you have a brand or offer a service then your images need to be seen by people who could be your next client. How will they find you? You must know what hashtags they use commonly and are interested in.

Let’s take an easy one like travel.

While you can fill the status with “having lots of fun in Antigua”. If you are trying to promote your travel agency, hotel or some other travel-related venture , maybe even luggage then you need to include hashtags such as #Caribbeantravel #picoftheday #instatravel #instapic, #luxury, #luggage.

Make sure Antigua is written with a hashtag in front of it like this #Antigua. Key words should be tagged every time.

Do a search for the top Instagram hashtags in general and also in your area of interest.

Like Follow Lead

As you can’t include an active link in your status for people to click through to your site then you must capture their interest to encourage them to follow you and connect with your on your business platform.

Get more helpful tips on using the top social media platforms correctly in Like Follow Lead: Mastering Social Media for Small Business.

Find me on Instagram @trulycaribbean .

Review – 15 Hints To Entrepreneurial Success

Bk-cover-LessonsHeneka Watkis-Porter has released, what I hope will be, the first of many books in support of entrepreneurship. 15 Hints To Entrepreneurial Success: Lessons From a Caribbean Business Woman is an easy read and packed with practical tips that anyone can use to improve their lives, whether they are in business or not.

With a very engaging writing style, Heneka draws on the stories of successful entrepreneurs such as Steve Jobs of Apple and Colonel Sanders of KFC to emphasize traits that are necessary to stay the course and stay in business. Jamaicans Usain Bolt and Lascelles Chin of the LASCO Group of Companies are referenced as locals who are practicing the principles she promotes.

The book provides suggestions on persevering, the importance of planning, having a healthy and positive outlook on life and much more. Key sections are the latter chapters on marketing, keeping your financials in order and protecting your intellectual property.

The guide closes with a simple yet extensive template to use for writing a business plan.

Her introduction which gives a hint to what she overcame to launch her Patwa Apparel and now 10 Fyah Side sauces is powerful. I was hoping to read more about this journey as I believe many will learn from hearing her story. Hopefully we will learn more in future publications.

15 Hints To Entrepreneurial Success is available on amazon.com and other book retailers.

** I purchased this book and have not received any compensation for writing this review.

Nerissa Golden is a Business Innovations Strategist and the author of The Making of a Caribbeanpreneur: Strategies for Overcoming Fear & Building Wealth