Excitement Builds for CARIFTA Games 2011

You can already feel the excitement starting to build across the Caribbean as we look forward to the 2011 LIME CARIFTA games.  The games will be held on the 23rd to 25th April at the Catherine Hall Sports Complex in Montego Bay, Jamaica.

CARIFTA is celebrating its 40th anniversary and I’m sure the organizers are hoping for some bright new medal hopefuls from the 600 or more young athletes who will be competing.  The LIME CARIFTA games has long been the breeding ground for many world class athletes such as Usain Bolt and Darrel Brown to name just a couple and with the 2012 Olympics just around  round the corner I’m sure many will be pushing hard to beat their personal bests.

The Games will provide a much needed boost to the economy in Montego Bay as travelling with the 600+ athletes will be their coaches plus family and friends who will be supporting them, this will mean a busy time for the hotels and airlines.

LIME became the presenting sponsor for the CARIFTA Games in 2010 partnered with the Caribbean Media Corporation (CMC) to televise the games for the very first time and to provide streaming via the internet.  This delighted Caribbean athletic fans who were able to watch the games on TV or via the internet; this is helping to elevate the Games right across the Caribbean region as well as the rest of the world.  A popular feature of the streaming was an online blog where viewers could comment on the events taking place.  Again this year the games will be aired but in partnership withTVJ, in Jamaica who will be providing live satellite feeds for the rest of the region and they will be streamed via the LIME website www.lime.com and for LIME mobile customers in Jamaica they will be able to watch all the action as it happens via their mobile phone.

Across the Caribbean wherever LIME operates a texting competition is taking place, in each country one lucky winner will win a state of the art Galaxy Tab, a super fast tablet that’s the ultimate entertainment hub which features two cameras both front and back with a seamless HD video and Flash playback for a rich entertainment experience.  Plus there is the opportunity to win US$5,000 for a school of their choice, to enter text the word “GOLD” to LIME (5463).  Again this is just one more way LIME is supporting local communities.

Sheldon Keens-Douglas, Regional Head of Sponsorship said “LIME is looking forward to an exciting Games this year and for the second year running LIME will be working with TVJ to televise the games across the Caribbean.  In addition by streaming the games via our website family and friends who live in the Diaspora will also be able to experience all the fun, excitement and exhilaration right as it happens via the Internet.”

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