Port-Of-Spain, Trinidad (Sonique Solutions) –The FIFA Under 17 Women’s World Cup has been a major topic of discussion in recent times as this event is set to ignite T&T from September 5thto 20th. The Telecommunications Authority of Trinidad and Tobago (TSTT) and its mobile subsidiary Bmobile have gone above and beyond the call of corporate sponsorship by implementing a special program catering to the development of the country’s national team.
Bmobile which is a national supporter of this major tournament has not only contributed to its execution in terms of financial and technical assistance but has also sponsored the national Under 17 Women’s team training in both etiquette and protocol. This coaching is geared at arming these young athletic talents with life skills that will serve them beyond the field.
It has been noted thatover the last decade, many talented young people have been able to establish professional careers in different sporting disciplines. Bmobile which has been a sponsor of various sporting activities throughout the years ranging from cycling, swimming, golf, cricket and football views this development program as an investment in youth development, as well as the promotion of a healthy lifestyle.
FIFA, as the world governing body for football, has different mandates for the development of the sport all over the world. FIFA is also involved in many campaigns that fight against racism and promote education, gender equality and feminine rights. These goals speak to some of the core values of TSTT and therefore this training initiative is a fantastic opportunity for the telecommunications entity to get involved in the development process and to lend some of its expertise in coaching, etiquette & protocol training and mentoring for the benefit of these female athletes.
In addition to this essential growth and development program and the overall recognition of female athleticism TSTT will afford the Under 17 Women’s World Cup various advertising and promotional opportunities. TSTT will also undertake the responsibility for the technical and communications infrastructure and general assistance throughout the various stadia, the headquarters of the Local Organizing Committee (LOC) and the temporary offices at the Hyatt Regency.
This will include technical support personnel for each of the 16 teams and the contingent of local and international media who will undoubtedly need mobile and broadband connectivity to properly execute their tasks throughout the course of this nearly month-long event
Football has been for sometime a major focus for TSTT, evidenced by its sponsorship of the Soca Warriors, Bmobile Joe Public, Blink San Juan Jabloteh and the Bmobile National Super League. Therefore, Bmobile believes that holistic support /sponsorship of the FIFA U-17 Women’s World Cup 2010 is an extension of their overall investment in football, with an opportunity to develop the nation’s female athletes, and the women and youth arm of the game in general.
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