Bimventures company to present the Caribbean’s culture and lifestyle to the world
BARBADOS – A new, exciting and innovative cricket board game is promising to catapult Barbados onto the world stage with the help of today’s digital technology.
Bimventures company EeZee Kricket, a member of the Barbados Entrepreneurs’ Venture Capital Fund, plans to bowl their increasingly popular board game EeZee Kricket at a whole range of new wickets with applications for Facebook, iPhone and BlackBerry together with a Wii version, to share the Caribbean spirit of the game with a global audience.
Game creator Barbadian James Corbin revealed that his company is opening with an initiative to extend the popularity of the game internationally by forming strategic business partnerships in the major cricketing nations. “Our vision is to see EeZee Kricket become a household name in India, England, Pakistan, Sri Lanka, South Africa, and Australia,” he said, now that the company has successfully penetrated the local markets in Barbados, Jamaica and Trinidad and Tobago.
By making the game culturally adaptable to global markets, EeZee Kricket is able to have a wider appeal and in so doing, fly the Barbados flag in foreign markets while contributing to the economic development of the nation. EeZee Kricket games are currently being sold in the English-speaking CARICOM countries. EeZee Kricket has successfully partnered with Serious Cricket in the United Kingdom as its national distributor. The first units were shipped recently.
Corbin believes that EeZee Kricket will help promote the Bajan entrepreneurial class on the world stage as well as the game of cricket. “We are aiming not only to expose Barbados business to the world but to introduce the sport of cricket to newer audiences, in North America for example,” he explained, adding that “with twin versions for the novice as well as the expert it makes cricket fun for everyone.”
Cricket, the world’s second most popular sport, being played in more than 85 countries, has been a successful medium to promote the Caribbean way of life to the world, most recently through the ICC World Twenty20 2010 and the ICC 2007 Cricket World Cup competitions which were beamed to global audiences from the Caribbean. “We hope to continue satisfying consumer needs for entertainment,” Corbin said, explaining that it can be played in five-, 10-, 20- or 50-overs a side formats, and even a full test match with five, seven or 11 team members.
The television version of the game airs weekly on CBC Television in Barbados on Thursdays at 8:05 p.m. Corbin is in discussions to show the TV game across the English-speaking Caribbean, the United States, India as well other cricketing nations.