From The Nation, Barbados
Published on 5/20/2010.
BARBADOS IS SET to become the home of the first film distribution company in the English-speaking Caribbean. Last Wednesday, CaribbeanTales Worldwide Distribution Inc. was launched to present Caribbean film-makers to the international community.
CaribbeanTales was established to ensure that film-makers in the Caribbean could effectively have their work marketed and distributed.
Independent film producers have no centralised channel through which to market content, and content buyers have no centralised entity from which to acquire content.
Frances-Anne Solomon, chief executive officer of CaribbeanTales, said: “There is an explosion of products coming out of the region and there is a need for a focused distribution strategy to ensure that this content gets the best deals on the international market.”
Solomon emphasised the danger in not having avenues available for products indigenous to the Caribbean, where film review personnel might decide the work has no audience without taking time to invest in the product or understand the target market.
CaribbeanTales’ chairman Dr Keith Nurse, who is also director of the Shridath Ramphal Centre at the Cave Hill Campus of the University of the West Indies, said the biggest challenge was that throughout the Caribbean there was the generation of content but no outlets for getting this content into the markets.
Nurse said the creation of a company that could distribute Caribbean films was important, since film-makers currently relied on people outside of the region to distribute their work. This, he said, caused the money to stay outside of the region as the most money could be made through distribution and marketing. (LK)
CaribbeanTales Worldwide Distribution is founded by accomplished international filmmaker Frances-Anne Solomon, whose most recent award-winning feature film A Winter Tale, has won critical acclaim. Other principals include Dr Keith Nurse, Director of UWI’s Shridath Ramphal Center at Cave Hill, well-known Trinidad-based Publicist, Producer, and Media Personality Lisa Wickham, and Jamaican filmmaker Mary Wells (“Kingston Paradise”).
CaribbeanTales Worldwide Distribution is part of the Barbados Business Enterprise Corp.family which provides Shepherding and Seed & Venture Capital services.