CSME Public Education for Niche Markets

GEORGETOWN, Guyana The CARICOM Secretariat has launched two consultancies to increase CARICOM Single Market and Economy (CSME) awareness among targeted stakeholders and to enhance its public education programme. The projects seek to deepen the knowledge and understanding of Regional Integration, particularly the CSME.

The consultancy firm, European Profiles has been contracted by the CARICOM Secretariat and will conduct an analysis of the prevailing conditions in rural communities as it relates to produce for sale, infrastructure and constraints in Belize, Dominica, Trinidad and Tobago, Guyana, Jamaica, St Vincent and the Grenadines and Suriname.

This activity is scheduled for four months wherein the firm will develop CSME messages based on the research findings. The aim is for the messages to resonate with members of the rural community. This will be combined with a public education strategy to ensure that messages created are distributed via the media.

European Profiles is also facilitating the production of a booklet on Social Security within the CSME; a Television Advertising Campaign; the implementation of a CSME Public Education Impact Assessment; and the development of CSME messages and seminars for High Schools. These are scheduled for execution within six months.

The projects which are funded by the Ninth (9th) European Development Fund (EDF) Caribbean Integration Support Programme (CISP) form an integral part of measures to facilitate CARICOM Member States in discharging their obligations within the Revised Treaty of Chaguaramas.

CONTACT: salas@csmeunit.org

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